The Good Side | BCorp™
Katie Wise currently serves as Insight Director at The Good Side, a BCorp™, since May 2025. Prior to this role, Katie held various positions at Crowd DNA from July 2021 to May 2025, including Director and Associate Director of Cultural Strategy, as well as Senior Consultant. Previous experience includes working at PwC from August 2017 to July 2021 as an Insight Consultant and Senior Insight Associate, along with an earlier role as Senior Research Executive at Optimisa Research Limited in mid-2017. Katie began a career in research at Define Research & Insight, where positions ranged from Researcher to Research Manager between March 2015 and May 2017. Educational background includes a Bachelor of Arts degree in Archaeology and Anthropology from the University of Bristol, completed in 2012.
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The Good Side | BCorp™
The Good Side is an insight + strategy studio which explores people, narratives and systems. We use cultural insight, diverse strategic toolkits and rich visual storytelling to set fresh directions. We find the human angle which delivers clarity through cultural complexity, and inspires confidence to act. Our team includes anthropologists, brand strategists, behavioural designers and film makers. We work with uncommon organisations to solve for new spaces, new audiences and new problems - and make good things happen.