B Anthony Snowball

B Anthony Snowball is a seasoned professional with extensive experience in AI, benchmarking, and advisory services, currently serving as the Global AI Market Leader at The Hackett Group Inc. since October 2003. In this role, B Anthony guides clients in their AI journeys to maximize value through Hackett's intellectual property. Previous leadership positions include Global Practice Leader for IP & Automation, where responsibilities encompassed managing intellectual property businesses and certification programs, and Global Performance Analytics & Benchmarking Practice Leader, overseeing global benchmarking practices. B Anthony's career began with founding Intelitix in 2000, focusing on software for customer engagement insights, and previously served as a Senior Consultant at Arthur Andersen Business Consulting. B Anthony holds a Bachelor of Arts degree from Emory University, earned in 1997.