Haugen-Gruppen AS Norway
Christer Mikalsen is an accomplished marketing professional with extensive experience in the food and beverage industry. Currently serving as Group Marketing Manager at Haugen-Gruppen AS Norway since February 2023, Christer previously held significant roles at Nestlé from March 2008 to January 2023, including Nordic Head of Category Commercial Development, where responsibilities encompassed developing long-term strategies in the Confectionery, Dairy, and Food categories across the Nordic markets. In earlier positions at Nestlé, Christer drove the Norwegian business for various product categories and managed key brands. Christer's career began at GfK, contributing insights to major clients, and included a role as a Security Officer at Stortinget. Academic credentials include a Bachelor in International Marketing from BI Norwegian Business School, a Leadership programme from London Business School, and a degree in Economy and Administration.
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Haugen-Gruppen AS Norway
Haugen-Gruppen’s history goes back to before 1900, when a lad named Erik Haugen, moved from Valdres to Oslo, and started as a travelling salesman. He achieved great success so rapidly that he was able in 1916 to found his own wholesale company, and soon after he added two factories producing fish and shellfish for export. The first “revolution” in the grocery trade took place around 1960, which lead to a lot of mergers. Erik Haugen did not support this change, and when his son Gunnar L. Haugen took over as chairman, the idea of specialising in imports of branded products took root. Today our head office is in tailor made premises in Vestby 40 km (E6) south of Oslo. We are one of Norway’s leading providers of international well known brands within foods and beverages, being no. 1 or 2 in almost every category we operate. In addition we can now offer the same services and a leading position in all Nordic countries, through our companies in Sweden, Denmark, Finland and Iceland.