Adam Rowan

About Us: The Hayes Initiative (THI) is a full-service public relations firm providing strategic counsel and support on a range of needs including communications, media outreach, crisis management, government and community relations, and event planning. We were also recently recognized with an honorable mention during the 2021 PRWeek Awards. At THI, we pride ourselves on helping leaders and organizations deliver major initiatives, break through the noisy media landscape, and navigate the world of politics and government. We excel with high pressure, politically sensitive, and confidential issues while demonstrating the utmost level of discretion and judgment. As an LGBTQ owned and operated firm, we are proud of our work in the advocacy space and of our efforts to help organizations realize inclusivity at all levels of their work. Our Experience: Our team has extensive experience in the public, private, and non-profit sectors. We have served leaders at the highest levels including presidential candidates, members of the U.S. Cabinet, governors and other elected officials, C-Suite executives, law enforcement officials, and high-ranking health and legal professionals. THI has advised clients involved in complex legal matters and managed high-stakes media relations during crises such as Bridgegate, airport security breaches, and natural disasters including Superstorm Sandy and hurricane relief efforts in the U.S. Virgin Islands. We facilitate events around the world from large conferences and galas to bilateral meetings with heads of state and executives. Our work has a long-standing record of securing and managing interviews with all of the major national print and broadcast outlets.