Kevin

Kevin Ma serves as Vice President, Marketing International at The Hershey Company, where responsibilities include managing marketing strategy and driving growth for a $1 billion+ business. With extensive experience in brand positioning and digital marketing across regions such as Asia, Europe, and the Americas, Kevin has led significant sales and brand expansion initiatives. Prior roles include Senior Regional Director for Marketing in the AEMEA region at Hershey, where Kevin achieved a +35% CAGR in chocolate sales, and Marketing Director at The Coca-Cola Company, where Kevin contributed to strong growth in the Coke franchise. Kevin began the career at Procter & Gamble as a Brand Manager, driving Olay to become the leading skin care brand. Academic qualifications include an EMBA from China Europe International Business School and a Bachelor of Engineering in Electronic Engineering from South China University of Technology.