The Hershey Company
Laura Cooley is a Marketing Manager at The Hershey Company, where responsibilities include driving sales growth and managing a $3.5M annual budget for digital marketing on platforms such as Instacart and DoorDash. Cooley's experience includes launching the successful Reese's Peanut Butter Cup Super King and overseeing a $600M refreshment portfolio. Prior roles at Johnson & Johnson and Securitas Security Services involved supporting digital strategies and enhancing corporate branding, respectively. Cooley holds an MBA in Marketing from the University of Maryland and a BA in Marketing from Seton Hall University.
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The Hershey Company
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The Hershey Company, is a global confectionery leader on chocolate, sweets, mints and other snacks.