The Hoffman Agency
Mike Sottak is a seasoned digital marketing and public relations expert with over 25 years of experience in technology sectors. As the Founder and Managing Director of Wired Island International since 1997, Mike specializes in content strategy and marketing for high technology B2B and B2C clients. In addition, as Executive Vice President at The Hoffman Agency since 2014, Mike strategically guides global accounts and business development, leveraging extensive expertise in semiconductors, electronics, communications, and IoT. A former Co-Founder and Board Member of Turks and Caicos Reservations, Mike has also served as PR Director at Cadence Design Systems, Editor at Bay City Daily Tribune, and as a PR assistant for the Boston Celtics. Educational background includes a BS in Journalism from Boston University.
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The Hoffman Agency
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Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries. For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering). While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees. Check out an introduction to The Hoffman Agency on SlideShare: http://www.slideshare.net/thehoffmanagency/introduction-to-the-hoffman-agency-4396237