The Hoffman Agency
Stephanie Yang is an accomplished public relations professional with extensive experience in managing and directing PR strategies across various industries. Currently serving as the General Manager and former Deputy General Manager at The Hoffman Agency, Stephanie has led the agency to win multiple prestigious awards, including the PRovoke Media SABRE Awards Asia Pacific 2021 for The Tech Agency of the Year. Under Stephanie's leadership, the agency has cultivated relationships with notable Taiwanese startups and global brands. Prior to this role, Stephanie held key positions at Trend Micro, Appier, and Era Ogilvy, where significant achievements included establishing successful marketing strategies, increasing user engagement, and developing comprehensive PR solutions. Stephanie holds a Bachelor of Business Administration in Recreation and Exercise Management from National Chengchi University and National Taipei University.
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The Hoffman Agency
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Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries. For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering). While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees. Check out an introduction to The Hoffman Agency on SlideShare: http://www.slideshare.net/thehoffmanagency/introduction-to-the-hoffman-agency-4396237