The Hoffman Agency
Steve Jursa has a strong background in communications and public relations, with over three decades of experience in the industry. Steve held various leadership roles in prominent companies such as The Hoffman Agency, Allison & Partners, 3Point Communications, Porter Novelli, Copithorne & Bellows, Miller/Shandwick, and IBM. Throughout their career, Jursa focused on providing strategy, counsel, and business development for technology clients, including semiconductors, telecom infrastructure, cloud computing, security software, IoT, mobile communications, and industrial technology. Steve also played a key role in driving growth, elevating brands' mindshare, and instigating conversations through the development of compelling and innovative communication strategies.
Steve Jursa attended California Polytechnic State University-San Luis Obispo from 1983 to 1986, where they earned a Bachelor of Science (B.S.) degree in Communication, Journalism, and Related Programs. Steve later pursued further education at Babson College from 2002 to 2004, completing the Omnicom Senior Management Program and obtaining knowledge in the field of Business, Management, Marketing, and Related Support Services.
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The Hoffman Agency
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Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries. For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering). While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees. Check out an introduction to The Hoffman Agency on SlideShare: http://www.slideshare.net/thehoffmanagency/introduction-to-the-hoffman-agency-4396237