Jim Reeder is a seasoned professional with extensive experience in sales leadership across various regions and industries. Currently serving as Regional Vice President of Sales for the Southeast and previously for the Central region at The Howard Company Inc., Jim Reeder is responsible for hiring and training sales staff, long-term strategy, and product development. Prior roles include National Sales Manager and Regional Sales Manager, primarily focusing on customer relations and growth within Quick Service Restaurant chains and C-Stores. Before joining The Howard Company, Jim Reeder worked with the Boy Scouts of America as District Director and held various positions promoting territory development and staff management. Additional experience includes roles at CDW and REI, complemented by a BA in Interdisciplinary Studies from Western Illinois University and a BA in Business from Taylor University.
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The Howard Company Inc. - Nation's Leader in Drive-Thrus, Digital Displays and Menu Boards
Celebrating over 65 years of design excellence, The Howard Company is an ESOP owned menu board equipment manufacturer located in Brookfield, WI. We specialize in marketing solutions and brand merchandising for the foodservice industry. Our focus is digital indoor and drive-thru menu systems, illuminated and non-illuminated menu boards and foodservice marketing products, and permanent and semi-permanent POP retail merchandising displays. We have built our reputation on providing first class customer service and high quality products under our brands including Mainstreet Menu Systems, Howard Displays, Howard Menus, and VisionQuest Digital Systems. Our satisfied customers include Arby's, Taco Bell, Freddy's Frozen Custard, Zaxby's, Rita's Italian Ice, Wendy's, Noodles and many more. Visit our website www.howardcompany.com for information on our latest products and services offered for the foodservice industry and retail POP needs, or call us toll free at 1-800-782-6222.