Lin G.

Lin G. is an accomplished marketing and audience development professional with extensive experience in driving growth and engagement across various sectors. Currently serving as Senior Director of Audience Development at The Information, Lin G. focuses on comprehensive audience strategies and data-driven insights. Prior roles include Senior Director at MiQ, where Lin G. led B2B revenue growth and executed omnichannel marketing strategies, and Senior Director of Growth Marketing at GroundTruth, achieving substantial increases in lead generation and revenue. Lin G.’s background encompasses strategic positions at notable organizations such as Hearst Newspapers, E*TRADE, and The New York Times, where data analytics and customer experience optimization were central to success. Lin G. holds an MBA from NYU Stern School of Business and a BA from Barnard College.