The Joint Commission
Lija B. has extensive experience in strategy and marketing within the healthcare sector, currently serving as the Associate Director of Strategy & Planning at the Joint Commission since April 2016, focusing on strategic accounts and health systems. Prior roles include Marketing Manager for Strategy and Planning at the Joint Commission, Channel Marketing Manager at OnCourse Learning during a transition through acquisition, and Product Manager at Gannett Healthcare Group. Additional experience includes roles in marketing and project management at OfficeMax, marketing projects at Creative Circle, and scientific business management at Dr. Reddy's Laboratories. Lija B. holds an MBA in Pharmaceutical Marketing and Management and a BS in Microbiology with a minor in Biotechnology from the University of Mumbai, along with a Digital Marketing Certificate from The George Washington University School of Business.
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The Joint Commission
An independent, not-for-profit organization, The Joint Commission accredits and certifies nearly 21,000 health care organizations and programs in the United States. Joint Commission accreditation and certification is recognized nationwide as a symbol of quality that reflects an organization’s commitment to meeting certain performance standards.