Alessandra Cerasuolo

Alessandra Cerasuolo is an experienced marketing professional currently serving as the Manager of Influencer Marketing for the LEGO Group, specializing in Canada and LATAM markets. Since January 2021, Alessandra has led the development and execution of both paid and earned influencer strategies while managing collaborations with PR and marketing teams. Previously, Alessandra held various social media management roles, notably at Dunkin' Brands, where significant increases in social engagement and cultural relevance were achieved through strategic influencer partnerships and innovative content. Career highlights include a 165% year-over-year performance increase in social media efforts at LEGO and impactful brand engagement initiatives at Dunkin', with a strong foundation in influencer marketing, content strategy, and social media analytics. Alessandra holds a Bachelor's Degree in Textile Merchandising and Design and Public Relations from the University of Rhode Island.