Martin Urrutia

Global Head Retail Experience & Innovation at LEGO

Martin Urrutia is a seasoned professional with extensive experience in retail innovation and marketing, currently serving as the Global Head of Retail Experience & Innovation at the LEGO Group since November 2010. Urrutia has successfully spearheaded the development and implementation of innovative retail strategies and experiences across various roles, focusing on enhancing consumer engagement and optimizing the shopping journey. Prior experience includes leadership roles at RTC and Leggett and Platt, Inc., where Urrutia directed creative and design teams to foster positive shopping experiences and connect brands with consumers across Latin America. Educated at prestigious institutions including Harvard Business School and IMD, Urrutia holds degrees in Industrial Design and Product Design from Universidad de Monterrey.

Location

Billund, Denmark

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LEGO

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The LEGO Group's mission is "to inspire and develop the builders of tomorrow"​. Its most famous product to do so is the LEGO brick - an amazing play system for both kids and adults!


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Headquarters

Billund, Denmark

Employees

10,000+

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