Sandra Sirjacq

Sandra Sirjacq (Herpeux) is a seasoned professional with extensive experience in brand marketing and digital strategy. Currently serving as Head of Media & Digital for France, Spain, and Portugal at the LEGO Group since April 2016, Sandra is responsible for leading LEGO Brand Marketing campaigns across these regions. Prior to joining LEGO, Sandra held various senior roles in digital marketing at COTY Inc., where responsibilities included defining global digital strategies for multiple fragrance brands and managing campaign performance. Additional experience encompasses roles at Laboratoire NUXE in traffic and e-store management, as well as brand management positions at renowned companies including L'Oréal, Unilever, and Danone. Sandra holds a Master’s degree in Economics-Business from TBS Education and a postgraduate diploma in Fashion and Design Management from the Institut Français de la Mode.