The Link Group
Erin Sattenfield is a Partner at The Link Group, specializing in brand strategy and behavioral insights with a focus on the healthcare sector since January 2014. Erin excels in global pharmaceutical brand building and launch strategy, providing strategic consulting services that integrate customer feedback into business decisions. Previously, Erin served at AllPoints Research, Inc. from 2008 to December 2013 in various leadership roles, including Vice President and Research Director, where expertise spanned multiple industries such as pharmaceuticals and environmental sciences. Erin's research capabilities encompass both qualitative and quantitative methodologies. Erin holds a Bachelor of Arts in Literature and Creative Writing from Bard College and a Master of Arts in Media Studies from The New School.
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The Link Group
The Link Group is a market research company specializing in concept development and market research services.