The Mx Group
Butch Liebscher is an accomplished creative professional with extensive experience in user-centered design, branding, and storytelling across various roles and industries. Currently serving as Associate Creative Director, UX Strategist, UI Designer, and Branding/Creative expert at The Mx Group, Butch has a strong track record of aligning business goals with user needs. Previous positions include Digital Product Designer at 7Summits, Independent AD/CD and UI/UX Designer at Butch Design, Creative Storyteller at Jacobson Rost, and VP Digital Creative Director at Laughlin Constable, where significant contributions were made in shaping digital disciplines and enhancing brand experiences. Butch's early career included roles as Associate Creative Director at DuFour Advertising and Senior Art Director at Hathaway Marketing and SMP Advertising. Butch holds continuing education in Digital Design/UX from the University of Wisconsin-Milwaukee and a degree in Art, Design & Illustration from Milwaukee Area Technical College.