The New Thing
Nishtha Saxena, also known as Alexx, is a creative professional currently serving as a Creator and Founding Member at The New Thing since September 2023. Prior to this role, Nishtha worked as a Junior Graphic Designer at Stonks Studios from December 2022 to September 2023 and completed an internship in Graphic Design at Ogilvy in early 2022. Nishtha holds a degree in Crafting Creative Communication from MICA | The School of Ideas (2021-2022) and a Bachelor of Arts (Honors) in English Literature from The Bhopal School of Social Sciences (2018-2021). Initial education was completed at Navnidh Hassomal Lakhani Public School in India, spanning from 2006 to 2018.
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The New Thing
The New Thing was created with a stubborn resolve of being an audience first agency. We think culture first. To make brands work for the internet, not the other way around. It’s our mission. Our work aims to contribute to culture, not stick out like a sore thumb. We truly believe people get onto social to be seen and heard, and sometimes a brand can help them do just that. Ideally, our brands. We’re invested in this belief and are willing to bet it’ll be the new thing on social.