The New Thing
Shraddha Panday is a creative professional with diverse experience in content creation and marketing. Currently serving as a Founding Member and Creative at The New Thing since January 2024, Shraddha Panday previously held the role of Senior Creative Associate at Pocket Aces' FilterCopy from August 2021 to January 2024, where Shraddha also worked as a Creative Associate. Earlier experiences include a Content Internship at Yuvaa Originals, a Marketing Internship at Naagin Sauce, and a Visual Content Marketer position at Digifluence Media. Additionally, Shraddha Panday has managed social media for Studio Vermillion Art Academy and worked as a Media Intern at Ichchha Foundation, along with contributing as a Team Member at Healing Dove Foundation. Shraddha Panday holds a Bachelor of Arts in Mass Communication with a specialization in Advertising from Symbiosis Centre for Media & Communication, completed in 2021.
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The New Thing
The New Thing was created with a stubborn resolve of being an audience first agency. We think culture first. To make brands work for the internet, not the other way around. It’s our mission. Our work aims to contribute to culture, not stick out like a sore thumb. We truly believe people get onto social to be seen and heard, and sometimes a brand can help them do just that. Ideally, our brands. We’re invested in this belief and are willing to bet it’ll be the new thing on social.