The North Face
Stephen Cherry currently serves as the VP of Retail Americas at The North Face, a VF Company, since September 2023. With extensive experience in retail management, Stephen held several key positions at VF Corporation from April 2010 to September 2023, including Senior Director Retail at The North Face, where responsibilities spanned retail sales management, sales operations, and financial planning for a significant store fleet in the EMEA region. Stephen has a proven track record of developing successful store concepts and operational strategies as Partnership Director and Manager for The North Face and Napapijri. Prior to joining VF Corporation, Stephen worked at Starbucks as Head of Foodservice EMEA and at Jaeger as Flagship Store Manager, where Stephen also managed multiple concession stores. Stephen holds a BA in Environmental Science from Ulster University, completed between 1990 and 1994.
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The North Face
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The North Face®, a Division of VF Corporation, is the leading outdoor lifestyle company. Our philosophy is centered on teamwork and helping others to excel and push their boundaries. With more than 40 years in the outdoor industry, The North Face® is the premier supplier of authentic, innovative and technologically advanced exploration apparel,footwear, equipment and accessories.