The NRMA
Genevieve Lao is a seasoned professional in customer intelligence and analytics, currently serving as Senior Manager at The NRMA since December 2012. In this role, Genevieve is a Subject Matter Expert for Reporting and the CRM Transformation Project, previously holding the position of Analytics & Modelling Manager. Prior experience includes Market Research Manager at Vodafone Hutchison Australia, where responsibilities encompassed shaping marketing strategy and identifying opportunities. Genevieve also held key roles at Jigsaw Strategic Research and San Miguel Corporation, managing advanced quant support and regional expansion research studies, respectively. Educated with a Bachelor of Science in Statistics from the University of the Philippines, Genevieve possesses extensive expertise in market research, insights direction, and strategic marketing.
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The NRMA
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The NRMA is Australia's largest Member organisation, with over 2.6 million Members across NSW and the ACT. The NRMA is a transport and tourism organisation that offers a range of services that add value to their Members across motoring, future mobility, marine and accommodation.