Carlos Hoyos

Gamification Designer at The Octalysis Group

Carlos Hoyos is the Founder & CEO of Behavioral Pills, a company that promotes the training and application of Behavioral Design for organizational improvement. Carlos also works as a Gamification Designer at The Octalysis Group and as a Senior Behavioral Design Consultant at BeWay. With a background in Psychology, Carlos has experience in creating and implementing areas focused on Behavioral Science, Consumer Insights, and Quality. Additionally, Carlos has a strong research background from their time at Ipsos Apoyo and GFK Conecta. Carlos also holds a Master's degree in Business Administration and Management.

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The Octalysis Group

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The Octalysis Group combines research in Game Design, Motivational Psychology and Behavioral Economics to drive ROI for our clients.


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