The People Platform
George Brady is an accomplished executive with extensive experience in leveraging technology and data to drive consumer insights and business growth. Currently serving as President of The People Platform since March 2020, George is instrumental in combining mobile technology, consumer surveys, and behavioral intelligence to enhance brand understanding of consumer behavior. Prior to this role, George spent over two decades at Nielsen, where positions included Vice President of Client Solutions for Nielsen On-Location and Vice President of Sales for TV/Cable and Digital Out of Home. George holds a Bachelor's Degree in Business Administration and Marketing Research from Utah State University.
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The People Platform
The People Platform™ is an enterprise software company that was founded to solve the disconnect between consumers and companies. Our cloud-based platform combines mobile and location technology, consumer surveys, third-party data, and behavioral intelligence to map and sequence consumer behavior. This empowers brands and marketers with a contextual awareness and unparalleled understanding of consumers and their behaviors, movement patterns, and experiences. The People Platform’s blend of core and behavioral intelligence services include audience measurement for cinema and Digital Out-of-Home (DOOH) networks, location intelligence – including visitation & foot traffic, as well as consumer pathways & journeys – consumer response market research studies, and consumer segments that can be used to understand profiles & personas, audience activation & targeting, and industry & competitive analysis. The People Platform is proud to be a part of Stagwell, a digital-first holding company built to transform marketing. Under the Stagwell Marketing Cloud (SMC) suite of data-driven solutions, we empower brands and marketers to drive acquisition and retention through actionable proprietary data.