The Plaid Penguin
Abbie Burke Fitzsimmons possesses a strong background in marketing and brand coordination, currently serving as a Brand Coordinator at The Plaid Penguin since September 2024. Prior experience includes owning and designing jewelry at Blank Studios, along with a tenure as Marketing Manager at Selenite Beauty, where responsibilities encompassed developing paid media strategies and managing social media. Earlier roles in paid social marketing at Reprise Digital honed skills in campaign execution and client communication. Abbie's career began in customer service roles at The Orange Crate Brewing Company. A graduate of Syracuse University's Martin J. Whitman School of Management, Abbie holds a Bachelor’s degree in Retail Management and Marketing.
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The Plaid Penguin
The Plaid Penguin is a hospitality focused agency. Our work is designed to help brands in times of growth and transition. We focus within 4 key sectors: Hospitality, Real Estate Development, CPG and B2B. We are creative thinkers driven by strong passion and sound data. We offer a potent, 1-2-3 punch of deep industry expertise, creative design services, and a technical acumen rooted in sound business principles. This allows us to be a one-stop partner that can provide comprehensive services and holistic counsel. The work itself is a mixture of consulting, strategy, branding, marketing, design, event management and activation. For a deeper look into TPP, visit theplaidpenguin.com.