The quest for great hair, along with an obsession with simple beauty, inspired The Root Project.
Our theory: Rootcare is Haircare, and if you show your roots some love, great hair happens. Scalp care is too often presented as a ‘solution’ to a ‘problem’ (“do I need that? do I have a problem”?). Or, yet another step to our already complex rituals. Today, it feels like less has never been more needed. The Beautility movement is right on time. Rootcare should be built-in table stakes. It should be simple, sensorial and indulgent. We offer products that are effortlessly efficacious and fearlessly feel-good…and a giant step towards that great hair - soft, shiny, bouncy and healthy.
Ultimately we are rooted in simplicity and integrity, without compromise. We hold our products and ourselves to the highest standards. Our choices are always guided by what is right, what feels good, what is human, and what
will bring you, and us, the most happiness.

The Root Project Hair Care

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