The Royal Commission for AlUla
Dipin Vijay is an accomplished digital marketing professional with extensive experience in managing paid media strategies across various platforms. Currently serving as Paid Media Manager at The Royal Commission for AlUla since December 2023, Dipin oversees Google Ads and social media advertising campaigns. Prior roles include Performance Marketing Specialist at AD Ports Group, Digital Marketing Manager at Way.com, and Assistant Manager - Digital Marketing at Emirates Group, where key contributions included a significant budget management and improving PPC performance. Earlier experience includes a Business Operations Analyst position at Accenture, where Dipin developed digital strategies for diverse clients, and roles at Zoho Corporation focused on SEM and social media analysis. Dipin holds a Bachelor's degree in Maths from Loyola College.
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The Royal Commission for AlUla
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The Royal Commission for AlUla (RCU) was established to protect and safeguard AlUla, a region of outstanding natural and cultural significance in North-West Saudi Arabia. RCU is embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming it as one of country’s most important archaeological and cultural destinations and preparing it to welcome visitors from around the world. RCU’s development work in AlUla encompasses a broad range of initiatives across archaeology, tourism, culture, education and the arts, reflecting the ambitious commitment to cultivate tourism and leisure in Saudi Arabia, outlined in Vision 2030.