The Royal Commission for AlUla
Phillip Jones serves as the Chief Tourism Officer and Chief Destination Marketing Officer at The Royal Commission for AlUla since May 2019, bringing extensive experience in destination marketing. Previously, Phillip held the position of CEO at the Dallas Convention & Visitors Bureau from November 2003 to May 2019, where leadership was provided to a Destination Marketing Organization comprising over 80 employees and a $29 million annual budget. During this period, VisitDallas expanded its sales forces into key markets, including Austin, New York, and the West Coast, in addition to established teams in Chicago and Washington, D.C. Earlier in his career, Phillip was the Department Secretary for the Louisiana Department of Culture, Recreation, and Tourism from January 1996 to November 2003. Phillip holds a Bachelor of Arts degree in Political Science from Louisiana State University, obtained between 1982 and 1985.
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The Royal Commission for AlUla
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The Royal Commission for AlUla (RCU) was established to protect and safeguard AlUla, a region of outstanding natural and cultural significance in North-West Saudi Arabia. RCU is embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming it as one of country’s most important archaeological and cultural destinations and preparing it to welcome visitors from around the world. RCU’s development work in AlUla encompasses a broad range of initiatives across archaeology, tourism, culture, education and the arts, reflecting the ambitious commitment to cultivate tourism and leisure in Saudi Arabia, outlined in Vision 2030.