The Royal Commission for AlUla
Silvia Barbone is a seasoned professional in sustainable tourism and strategic partnerships, currently serving as Vice President of Strategic Partnerships and Head of Partnerships at The Royal Commission for AlUla since 2020. Silvia founded and directs the Foundation for European Sustainable Tourism (FEST), focusing on supporting governments and organizations in sustainable tourism initiatives. Previous roles include Managing Director at Jlag, where Silvia promoted sustainable development in European territories, and Head of EU Projects and Partnerships at Federturismo Confindustria, coordinating significant projects like the Next Tourism Generation Alliance. Healthily rooted in academia, Silvia holds a Master's degree in Tourism Management from SDOA Business School and a Master's degree in humanistic studies from Università di Napoli L'Orientale.
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The Royal Commission for AlUla
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The Royal Commission for AlUla (RCU) was established to protect and safeguard AlUla, a region of outstanding natural and cultural significance in North-West Saudi Arabia. RCU is embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming it as one of country’s most important archaeological and cultural destinations and preparing it to welcome visitors from around the world. RCU’s development work in AlUla encompasses a broad range of initiatives across archaeology, tourism, culture, education and the arts, reflecting the ambitious commitment to cultivate tourism and leisure in Saudi Arabia, outlined in Vision 2030.