The Rudin Group
John Wilkens is a seasoned marketing professional with extensive experience in the financial services sector. Currently serving as Managing Director of Marketing Strategy and Content at The Rudin Group since September 2021, Wilkens focuses on delivering innovative marketing solutions at the intersection of fintech and affluent brands. Previous roles include Head of Product & ETF Marketing at Invesco Ltd. and Global Head of IM Product Marketing at J.P. Morgan, among others. Wilkens holds two Master of Business Administration degrees in Marketing from Baruch College and has a foundational degree from Seton Hall University.
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The Rudin Group
The Rudin Group is a wealth marketing strategy firm that specializes in creating compelling and effective communications and promotional campaigns for financial services that serve high- and ultra-high-net-worth clients. Experts in digital, social, and traditional media, The Rudin Group can help firms greatly increase their visibility among key target audiences and produce thought leadership that is truly distinctive. The Rudin Group’s efforts help firms realize demonstrable gains in engagement and attention across prominent media outlets and digital channels. In an industry where it is difficult to rise above the sea of sameness, The Rudin Group has a proven track record for helping wealth managers, asset managers, private banks, family offices, fintech firms and others find their unique voice and focus on the attributes of their business that resonate best with clients and prospects. With that critical information in hand, our content team helps clients deliver blogs, gain media attention, and establish a web and social media presence that highlight each firm’s unique value proposition and make a highly favorable and lasting impression on a discerning client base. Our global experience also helps you craft messages that resonate with the distinctive preferences of clients in local markets around the world. Contact The Rudin Group if you’ve had enough of the same old, same old and want your brand to stand out and get noticed.