Healthcare Consultancy Group - HCG
Ruzanna Martirosyan currently serves as the Senior Vice President of Digital Engagement at Healthcare Consultancy Group since April 2020, leading the Strategy, Digital Services, and Tech Solutions teams. Prior to this role, Ruzanna held the position of Group Digital Director at Cogora, where oversight extended to the group's digital portfolio and team leadership. Ruzanna's earlier experience includes significant roles at Mediareach Advertising as Head of Digital, managing various digital marketing accounts across multiple sectors, and as a Senior Lecturer in Digital Technologies at American University. Other notable positions include Brand and Publishing Manager at Amnesty International UK, Digital Communications Officer at BBC, and various marketing and communications roles at organizations such as HSBC and Orran. Ruzanna's academic credentials include a Master's degree in Media and Communication from Goldsmiths, University of London, and a Bachelor's in Translator's Studies from Yerevan State University. Ongoing professional development includes studies at the Institute of Practitioners of Advertising.
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Healthcare Consultancy Group - HCG
Healthcare Consultancy Group is a global company and part of the Omnicom Group. HCG is an international scientific agency consisting of 9 companies: Accuverus, Chameleon Communications International, Health Science Communications, Health Science Communications NJ, Hyphen Digital, ProEd Communications, ProEd Regulatory, The Scienomics Group andScientific Strategy Partners. With offices in New York City, New Jersey, Connecticut, San Francisco, London and Manchester; and access to Omnicom affiliates in Latin America, Western Europe and Pan-Asia. HCG provides solutions for global pharmaceutical affairs. HCG has over 350 employees, with over 90 of them holding advanced degrees, either MDs, PhDs, or PharmDs. HCG's scientists and account teams are smart, strategic, and creative. HCG's creative teams understand how to present complex data in an impactful way, making it beautiful, engaging, and relevant. HCG's editors, traffic, programmers, and project managers strive to ensure the work we produce for you is flawless. HCG's finance team partners with all the groups to ensure they are tracking and staying within budget. Most importantly, senior management—CEO, presidents, EVPs, and managing directors—are intimately involved in your work. HCG embraces diversity and encourage people to speak up, they love competition and a fair fight and they are not intimidated by a difficult challenge—they are inspired. HCG believes in success and we humbly accept their failures, but there is one thing they will not tolerate—and that is not trying. HCG is full service but with focus. HCG's focus is on scientific positioning and branding, both visual and written and developing succinct impactful messages, content and programming supported by data that can be used in communications with the FDA and EMA, healthcare professionals, patients and other partners. This saves time and money. HCG has a regulatory practice, taking over 90 drugs to committee with an 80% positive response and a publications group that boasts over 1500 publications with an overall acceptance rate of 90%. HCG develops scientific strategy and communications, including disease education, MOA and MOD animations, creative booth content for congresses, and unbranded and branded live or Web-based peer to peer communications for specialists. HCG is not a digital agency but a scientific agency that is digitally infused; this way content is right the first time, making MLR a walk in the park. HCG is a scientifically rigorous, strategically focused, creatively balanced agency built for the future.