The Set Collection
Massimo Krekel is a seasoned professional in the hospitality sales sector, currently serving as the Director of Sales for Europe and Australia at The Set Collection since March 2022. Previously, Massimo held multiple roles at the Conservatorium Hotel, culminating in the position of Confidant from January 2016 to February 2024. A proven track record includes positions as Sales Manager and Senior Sales Manager at Conservatorium Hotel, as well as experience at Hilton Worldwide representing several hotels in the Netherlands as a Sales Executive. Additional tenure includes a Sales Representative role at Mövenpick Hotels & Resorts and a Sales and Marketing internship at Sofitel Luxury Hotels and Resorts. Massimo began a career in hospitality interning in food and beverage at Rome Cavalieri, Waldorf Astoria Hotels & Resorts. Massimo's academic background includes a Bachelor of Business Administration in Hotel Management from Hotelschool The Hague, completed in 2011.
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The Set Collection
A carefully curated luxury hotel collection, comprising of some of the world’s most exceptional, likeminded, independent hotels and resorts. Being flexible, agile and at the forefront of innovation, we are the primary choice for hotel owners, who seek a market-leading brand affiliation partner that elevates their hotel brand and performance. Capturing the hearts and minds of guests is a value that is shared amongst all of our member hotels and is what drives us to create memorable experiences that leave you with the desire to return.