Smiley Company
Lori Heiss Tiplady is currently the COO & In-House Counsel at Strand Finance Inc. Prior to this, Lori held the position of Global Senior Vice President at Smiley Company where Lori created brand strategy for the Smiley brand and Rubik's Cube, overseeing various categories such as Toys, Publishing, FMCG, Promotions, Digital, Live Events, and Entertainment. With a background in law and a BA in English Literature, Lori has also worked in various high-level roles at companies such as Cancer Research UK, Shine Group, News UK, HIT Entertainment, Disney Channel, Chorion, Ragdoll, and The Licensing Company, showcasing their expertise in brand strategy, marketing, and business development across a range of industries.
Smiley Company
Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.