Smiley Company
Shirley Ye has a strong background in communication design, with experience in graphic design for various products and fashion graphics. Currently, Shirley is the Brand Manager at Smiley Company, focusing on lifestyle and consumer goods in Greater China. Shirley also has past experience as a Fashion Graphic Designer at The Thing Shanghai and a Graphic Designer at 上海美术设计有限公司. Shirley holds a Master of Arts in Communication Design from University of the Arts London and a Bachelor of Arts from Shanghai Jiao Tong University.
Smiley Company
Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.