Smiley Company
Usha Chauhan has a background in graphic design and extensive experience in product development, licensing, and marketing across various companies such as Smiley Company, Beano Studios, and Hasbro. Usha has a degree in Graphic Design from Swansea University and has held positions ranging from Graphic Designer to Senior Manager, showcasing their expertise in brand development and managing integrated campaigns globally.
Smiley Company
Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.