The Social Hub
Charlie MacGregor serves as the CEO and Founder of The Social Hub, previously known as The Student Hotel, which rebranded in October 2022 to enhance its hybrid hospitality model and focus on community engagement. With over 800 team members across Europe, Charlie has successfully expanded the business from a single property in Rotterdam to a portfolio of 27 locations. Prior experience includes serving as Managing Director at City Living, where strategic stakeholder management was refined, and at Peaston & Co, where foundational entrepreneurial skills were developed. Education was obtained at Merchiston Castle School and Edinburgh Academy in Scotland.
The Social Hub
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The Social Hub is a diverse community where people come to learn, stay, work, and play – previously known as The Student Hotel. Designed to create meaningful, fun experiences, The Social Hub is your neighbourhood hub to discover, do better and make an impact; it's your space to call home. Whether you're a local, traveller, student or professional, The Social Hub connects you with passionate people from all walks of life to meet, share ideas and experiences and stay true to your purpose. And it all happens under one hub. You'll find hotel rooms, coworking and event spaces, restaurants and bars, a gym, lounges – everything that brings people together. Founded in 2012, TSH is headquartered in Amsterdam and has 650 employees. With over 11,000 rooms in Europe both open and under development, TSH aims to offer a unique experience to its community of international guests. As of today, The Social Hub is operating in 16 European locations: two hotels in Amsterdam and one in Barcelona, Toulouse, Madrid, Berlin, The Hague, Delft, Vienna, Groningen, Eindhoven, Maastricht, Rotterdam, Paris, Florence and Bologna. The Social Hub’s total locations amount to 25 hotels, with 18 currently open and seven more opening in Lisbon, Porto, Rome San Lorenzo, Florence Belfiore, Turin, San Sebastian, and Glasgow by 2025.