The Source
Martin Hamelin is an experienced senior creative professional with a diverse background in content strategy, social media, and advertising. Currently serving as a Senior Creative at The Source since October 2022, Martin specializes in developing content strategies focused on performance and social media, particularly for platforms like Meta and TikTok. Previous roles include Creative Producer and Leader at Jerrycan Studio, where Martin advised and produced social content for high-profile clients, and Creative Director at Labandeoriginale, overseeing digital strategies and product launches. Martin has a robust history in communication and creative direction, including notable projects like the Drive-In Festival and brand development for Retrofuture Electric Vehicles. Martin's career also includes extensive writing experience as a freelance journalist and copywriter for various leading brands. Education was completed at Université Sorbonne Nouvelle from 2000 to 2003.
This person is not in the org chart
The Source
70%. This is how much creativity accounts on the performance of your ads. Taking care of these 70% is our job. And our passion. We developed a unique methodology to produce faster, better, stronger, and cater to all your ads and content needs, with a social 1st mindset. From original production to revamped content, organic content to full-funnel ad campaigns. We collaborate with a broad spectrum of clients, be it top of mind global firms or edge-cutting start-ups, while also being a major official creative partner of all social platforms : Meta, TikTok, Pinterest, Google, Snap. And we do it at scale, with 30 000 videos produced last year. Because one day you might need one great idea, and the next a thousand videos. And we do it with soul.