The Center for Advanced Hindsight at Duke University
Fernando Reyes Vega is a seasoned entrepreneur and technology expert with extensive experience in founding and leading startups. Currently serving as Co-Founder at getxerpa, Fernando has developed Übank, a mobile banking app tailored for college students in Latin America, leveraging machine learning and behavioral economics. Prior roles include mentoring at BOMBAcamp, co-founding WSNpro and Ape Networks, and developing solutions for media and tourism companies. Academic qualifications include a Master’s degree in Innovation and Entrepreneurship and a Licentiate degree in Business Administration from Universidad Adolfo Ibáñez.
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The Center for Advanced Hindsight at Duke University
The Startup Lab aims to smartly accelerate the development of early stage companies in the health and finance fields through integrating behavioral economics principles and experimentation methods into their business models and products.Startups participating in our 3-9 month program will learn to leverage academic research to test, build, andscale their products and understand their users’ decision-making processes so as to design products that powerfully impact the way their consumers form habits, make decisions, and interact with digital tools.