The Center for Advanced Hindsight at Duke University
Swathi Vepachedu is a dedicated academic and researcher in the field of Industrial and Organizational Psychology, currently serving as a Primary Instructor at North Carolina State University since August 2021, where courses include Introduction to Industrial and Organizational Psychology and Social Psychology. Swathi also engages in research on perceptions of procedural justice among graduate students and examines factors influencing COVID-19 vaccine acceptance in Ghana as a Behavioral Research Associate at The Center for Advanced Hindsight at Duke University. Additional experience includes graduate researcher roles at The University of Texas at Dallas, focusing on cultural impacts on moral judgment, and previous positions in human capital analytics, consulting, and diversity and inclusion strategies across various organizations. Swathi's educational background includes a PhD candidacy at North Carolina State University, a Master of Science in Business Analytics, and a Master of Arts in Industrial and Organizational Psychology, complemented by a Bachelor of Arts in Psychology, Mass Communication & Journalism, and English Literature.
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The Center for Advanced Hindsight at Duke University
The Startup Lab aims to smartly accelerate the development of early stage companies in the health and finance fields through integrating behavioral economics principles and experimentation methods into their business models and products.Startups participating in our 3-9 month program will learn to leverage academic research to test, build, andscale their products and understand their users’ decision-making processes so as to design products that powerfully impact the way their consumers form habits, make decisions, and interact with digital tools.