The Trade Desk
Jiefei Ma is a seasoned data scientist and artificial intelligence expert with extensive experience in the tech industry. Currently serving as Lead Principal Data Scientist and Head of AI at The Trade Desk since October 2017, Jiefei has previously held multiple roles at Adbrain, including Principal AI Scientist and Lead Data Scientist, prior to its acquisition by The Trade Desk. Jiefei's career began with significant research roles at Imperial College London, contributing to various advanced projects in biomedical image analysis and policy-based autonomous systems, and includes positions at esteemed institutions such as the National Institute of Informatics and IBM Watson Research Center. Jiefei holds a PhD in Distributed Artificial Intelligence and a Master of Engineering in Computing (Artificial Intelligence), both from Imperial College London.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.