Reid Erardy

Senior Director, Client Services at The Trade Desk

Reid Erardy is a seasoned professional with extensive experience in client services and programmatic trading, currently serving as Senior Director of Client Services at The Trade Desk since April 2020, following roles as Director of Client Services and Lead Associate Trading Director. Prior to this position, Erardy held various roles at PulsePoint, including Senior Manager and Manager of Platform Solutions, where contributions focused on health technology and personalized data insights. Experience also includes working as a Programmatic Trader at Everyday Health Inc., Senior Accountant at Signpost, and serving in accounting roles at PwC and Railworks. Erardy began a career in finance as a Summer Intern at Merrill Lynch. Academic qualifications include a Master of Accounting from Penn State University, earned in 2013.

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The Trade Desk

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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.


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