The Trade Desk
Shiva Nagabushanaswamy is a seasoned technology leader with extensive experience in engineering and data science across prominent companies in the tech industry. Currently serving as the Head of Engineering & Data Science at The Trade Desk since June 2024, Shiva oversees the Ventura TV Operating System, which integrates advanced technology with premier content. Previous roles include Vice President of Engineering & Data Science at Zūm, where focus was on optimizing student transportation, and Head of Engineering for Ads at Uber, managing a comprehensive ads organization. Earlier positions at Netflix and Microsoft involved directing personalization engineering and leading the Azure Capacity engineering team, respectively. Shiva also advises multiple startups, leveraging expertise in personalization, consumer experience, and AI. Education includes a Master's degree in Software Systems from the Birla Institute of Technology and Science and a Bachelor's degree in Computer Science from PESCE.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.