Nicole Orders

Nicole Orders has extensive experience in product management and consumer growth, currently serving as the Director of Product for Consumer Growth at The Washington Post since April 2020. In this role, Nicole leads monetization and data product teams to drive subscription growth, collaborates with various department heads to develop monetization strategies, and manages a team of nine product managers. Prior positions include Product Management Lead for Acquisitions and Payments, where Nicole optimized user acquisition and payment flows, and Principal Product Manager for Subscriptions, focusing on digital subscription conversion and market differentiation. Earlier experience includes a Senior Product Manager role at Marriott International and various positions at Legal & General America, contributing to digital transformation and marketing strategies. Nicole's educational background includes a Master’s in Publications Design from the University of Baltimore and a Bachelor's in English and Women's Studies from the University of Maryland.