Emily Ashbolt Cason

Emily Ashbolt Cason is a seasoned entrepreneur and marketing professional with extensive experience in brand development and online retail. As the owner and co-founder of The Whisky Club, established in May 2014, Emily transformed the business into a global leader in whisky retail and subscription services. Prior to this, Emily served as Marketing Manager at the Royal Automobile Club of Tasmania, focusing on membership marketing and launching new tourism offerings. Earlier positions include Leisure Markets Manager for Federal Group and Associate Publisher for The Drinks Business, where significant contributions were made to major international drinks events and publications. Emily holds a Bachelor of Commerce in Marketing and International Business and a Bachelor of Arts in German and Journalism from the University of Tasmania.