The Wills Group
Simon Pearce is the Managing Partner of Emotif, a brand strategy and design consultancy that offers both strategic and creative support to clients looking to build stronger brands. Simon has over 20 years of experience in brand strategy and implementation, working with blue-chip clients in the United States, Europe, and Asia.
Simon’s past clients include both household names and challenger brands across diverse industries including technology, hospitality, food service, professional services, luxury goods, retail, non-profit, and B2B industrials. Simon’s current and former clients include Bain Capital, The Weather Channel, Time Inc., 3M, AT&T Wireless, Verizon Wireless, Intel, Stanley, and Alcoa.
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The Wills Group
The Wills Group is Headquartered in La Plata, Maryland. The Wills Group has nearly 300 retail locations across the Mid-Atlantic region, including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels. A family-owned company since 1926 with expertise in convenience retailing, fuels marketing, and commercial real estate, The Wills Group prides itself on keeping customers, employees, and communities live in motion.