The Wine Group
Katie Hoefs has over 17 years of experience in the wine industry, currently serving as Senior Brand Manager for Corporate Brands at The Wine Group since September 2017, where prior roles included Brand Marketing Manager for Franzia Wine and Innovation Manager for Corporate Brands. Previously, Katie spent more than a decade at E. & J. Gallo Winery, holding various positions such as Assistant Brand Manager for Dark Horse Wine, Brand Marketing Specialist, and Field Brand Manager for Barefoot Wines. Katie holds a Bachelor's degree in Organizational Communication from California State University, Chico, earned from 2002 to 2006.
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The Wine Group
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The Wine Group (TWG) is a global leader in the wine industry with over 60 of your favorites brands like Cupcake, 7 Deadly, Concannon, Benziger, Chloe, Franzia, MD 20/20, and many others. The Wine Group strives to delight consumers with quality wines at an unbeatable value and engages in continuous innovation to consistently exceed their expectations.