The YGS Group
Heather Macaluso is a seasoned B2B Sales and Marketing Specialist with over 20 years of experience, currently serving as the Media Sales and Events National Account Executive at The YGS Group since May 2011. Macaluso's expertise includes developing and executing strategic cross-channel marketing initiatives and creative marketing campaigns that yield measurable results. Previous roles include Healthcare Account Executive at PA Media Group, where campaign strategies were devised for clients across multiple marketing channels, and Marketing Manager at American Advantage Mortgage Inc., leading a sales team to enhance customer engagement through comprehensive marketing plans. Education includes a B.A. in Public Relations from York College of Pennsylvania, complemented by minors in Speech Communication and Fine Art.
The YGS Group
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The YGS Group of companies is made up of expert teams bringing together deep experience and knowledge in the industries and companies it serves, including, Association Solutions, Publisher Solutions, Print Solutions, Caskey, and now GAVIN™, all focused on being leaders in cutting-edge, custom solutions for clients. YGS Association Solutions is truly a Total Solution for associations, offering the ability to extend their teams to provide tangible results with breakthrough communications, non-dues revenue, impactful marketing, distinctive branding, and memorable events. YGS Publisher Solutions is an industry leader in delivering profitable content sales and licensing solutions, accolade and award programs, and reprints. YGS Print Solutions, a founding entity and brand established 70 years ago, provides complete print production services. GAVIN™, a leading brand communications agency has joined The YGS Group of companies, allowing YGS to now provide complete, full-service marketing solutions. Learn more at www.TheYGSGroup.com.