The Matchbox
Ani Bisaria is a seasoned entrepreneur & musician — specializing in marketing, technology, and creative ventures.
In 2022, he founded The Matchbox (thematchbox.inc), where he serves as CEO. The company rapidly grew to serve Fortune 500 clients, managing millions in ad spend within just two years. Under Ani's leadership, The Matchbox is known for blending human strategy with AI-driven testing — to craft hyper-segmented marketing campaigns.
In 2023, Ani founded Spyll World (spyll.world), an independent electronic music label featuring both his original work and music from other electronic artists. Tracks from Spyll World have been featured in campaigns for brands such as Formula 1, Givenchy, Binance, Shein, and Logitech. As an artist performing under the name 'Bisaria' (bisaria.live), Ani has opened for major acts like Deadmau5, Whethan, Gryffin, Rezz, and more.
In late 2024, Ani co-founded The Ad Spend (theadspend.com), where he serves as CEO. This free Slack app helps marketers optimize campaigns efficiently, providing teams with seamless access to ad performance data directly in Slack.
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The Matchbox
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At The Matchbox, our mission transcends the conventional goals of expansion and revenue generation; we are dedicated to revolutionizing work experiences and elevating productivity on a global scale. With a strategic approach marked by precision and intentionality, our efforts are not merely about selling. We strive to forge the perfect match between innovative tools and the individuals who need them most. This commitment enables us to enhance productivity, efficiency, and overall impact, transforming work environments across the globe. With a robust portfolio of 40 clients and an actively managed annual ad spend of over $100 million, The Matchbox stands at the forefront of revenue marketing innovation. We specialize in developing highly targeted campaigns that not only meet but exceed industry benchmarks. Our secret weapon? A proprietary blend of generative AI workflows that deliver scalable and impactful results, setting new standards in the marketing domain. Our team, boasting a combined experience of 48 years, is a trusted partner of Fortune 500 companies. This trust stems from our unwavering dedication to creating campaigns that are not just effective but are tailored to the unique needs and aspirations of each client. At The Matchbox, we don't just aim for success; we aim for the perfect match between product and market, driving unprecedented growth and redefining what's possible in marketing. Join us at The Matchbox, where we're not just participating in the marketing evolution — we're leading it. Let's create a future where work is not just more productive, but profoundly more fulfilling.