Theorem
Sowmya Basappa is an experienced Senior Campaign Manager with over a decade of expertise in the marketing and advertising industry, currently serving at Theorem since November 2011. Demonstrating proficiency in campaign management, bid optimization, and digital marketing analytics, Sowmya has effectively managed the setup and monitoring of digital campaigns, provided thorough reporting, and supported client relations. With a solid background in advertising technology, including proficiency in DoubleClick products, Sowmya has overseen all aspects of campaign trafficking and delivery, ensuring optimal performance and resolution of client issues. Educational qualifications include a diploma in Computer Science from JSSPW, Mysore, and a secondary education background from Good Sheperd Convent, Mysore.
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Theorem
Theorem offers world-class cross-platform service in marketing cloud, ad operations, programmatic, digital consultancy, data strategy and visualization.