THG Ingenuity
Eliza Iatesen is an experienced marketing professional currently serving as Marketing Director at THG Ingenuity since March 2025 and as an Executive Member of Pavilion, a private community for go-to-market leaders, since October 2024. Eliza's prior roles include Marketing Director and Head of Marketing at VCG, Product Marketing Manager at M247, and Programme Manager for The Loop at Gamma. Additionally, Eliza has contributed as an Industry Advisory Board Member at the University of Salford and held a non-executive position as Marketing Director at MPMsim, specializing in advanced simulation software. Eliza's career began as a Consultant at H2H Communicate, with foundational experience at Expo Stars Interactive Ltd as Head of Operations. Eliza holds an MSc in Management from The Manchester Metropolitan University and a B.S. in Political Science from the University of Bucharest, complemented by additional studies in Media and International Relations and business communication.
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THG Ingenuity
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THG is a vertically integrated, digital-first consumer brands group powered by THG Ingenuity, its proprietary end-to-end ecommerce platform. Scaling direct-to-consumer businesses requires localised trading strategies, branding and marketing, customer service, payments, fulfillment, fraud detection, and more to work seamlessly. As you grow your business globally, entering new markets, the complexities of delivering each element of your DTC solution stack increase exponentially – presenting considerable execution risk and requiring incurring significant cost, time, and resource.