THG
Roy Yu serves as the Data Lead at THG since May 2023, leading initiatives in marketing analytics, data strategy, and cross-functional execution, notably establishing THG's first Marketing Mix Modeling framework using Meta Robyn. Prior to this role, Roy was a Program Manager II at Amazon from April 2022 to July 2022, focusing on business modeling and advanced data analytics for Amazon Transportation Services. Roy's career at THG began as a Commercial Analyst, progressing through roles as Senior Data Analyst and Data Analyst from December 2019 to April 2022. Additional experience includes a Marketing Internship at Emotech LTD, an Assistant to the Chairman at SAMWHA MINERALS GROUP, a Business Analyst position at DELTASKILL LIMITED, and a Risk Management Internship at AJ Securities. Educational qualifications include a Master's degree in Strategic Marketing from Imperial College London and a Bachelor's degree in Economics and Finance from Cardiff University. Roy also received foundational education at the Central University of Finance and Economics.
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THG
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Since 2004, THG has grown from a British start-up to a globally renowned end-to-end tech platform specializing in taking brands direct to consumers worldwide, powered by our propriety technology platform, THG Ingenuity. In 2020 THG was listed on the London Stock Exchange in a record-breaking IPO.